The Websites Set To Do Well Over the Festive Period
By nichemarketing | December 10th, 2009Christmas has always been a lucrative time for high street businesses, with a lot of them relying on this time of year for up to 50% of their yearly profits. This is also the case in the online domain and given the huge competitiveness of websites these days, there will inevitably be big winners and some losers this year. But which websites stand the greatest chance of turning a healthy product this Xmas?
Supermarket Sites. As a number of the smaller offline companies have suffered from the recession and had to close their doors, their share of the markets have been captured largely by online supermarket sites, who have claimed 25% more of the toys and games market this year alone. As the smaller sites struggle for visibility against these powerhouses, many fear that monopolies will be formed and it will only be the well-established and wealthy companies that make any money. That said, their approach is certainly very effective and their shareholders are likely to be very happy come January.
Affiliates. As the number of online retailers has increased over the last decade, so has the prevalence of online affiliate sites. These sites tend to advertise the products of larger successful internet sites such as IWOOT, and the larger sites then pay the affiliates commission on each lead they receive. As these affiliate sites are often owned by skilled internet marketers, they frequently get large traffic numbers and can therefore make large profits themselves, especially over busy holiday periods.
Specialised Sites. Even though supermarket sites that offer every product under the sun will do well this Christmas, more niche sites that have carved out a space for themselves in different markets will prosper also. Sites such as I Want One of Those, who sell gadgets and boys toys, will do very well this year as they have a loyal following of customers and can offer more specialised items that the bigger sites simply cannot.
