The Importance Of Blog In Your Business Success
By nichemarketing | December 19th, 20091) Consultant Blog: This type of blog is widely used by a variety of service-based companies including marketers, interior designers, event planners, financial advisors, and so on. In fact, this is the type of blog that I write. The Consultant Blog primarily features a single person writing about their advice and observations. It is a way of highlighting your expertise in an area and building an active readership who trust your opinion to guide them. 2) Tourist Blog: Every Bed and Breakfast can benefit from this type of blog. It features the local area with pictures of surrounding vistas and updates about upcoming events. It can feature links to local weather and favorite places to visit. The Tourist Blog can help sway people to use your business services over that of a competitor, as well as keep in touch with them until they visit your city again. It can also save your business time by providing people the answers to frequent questions. Other businesses that benefit from this style include rafting companies, ski areas, fishing guides, festivals, and so on. 3) Industry Blog: There are a number of companies that specialize in a very narrow area of their industry. For example, many manufacturers are highly specialized in what their company produces. These companies often sell to other businesses. In this case, it is often helpful to blog about new products lines, materials, trade shows, equipment innovations, industry news, and shipping news. Examples of industries that would benefit from these blogs include fabrication, machining, printing, engineering, insurance, and stamping. 4) Specialty Blog: Many businesses, associations, and hobbyists enjoy this type of blog. It focuses on a specific subject. Examples include golf, sailing, stamp collecting, dog breeds, wedding planning, weight loss, and so on. The Specialty Blog can be written by one or multiple contributors. It is a wonderful way to build an online community and encourage comments because the readers share a common interest. 5) Feature Blog: I primarily see this type of blog being used by people who are in a creative type of business. It incorporates lots of pictures of recent projects and how-to entries. Sometimes there are video posts or audio recordings. It often has links to an online store where a visitor can purchase the project or sign up for an event. A Feature Blog is very useful for artists, designers. musicians, performers, illustrators, quilters, and writers. Another type of business that could benefit is one that produces custom products such as a furniture maker or a bike builder. If you want to know how to blog all you have to do is learn the basics. There are a lot of resources online that you can make use of. There are many articles that give tips on how to make money blogging or even how to start a blog.
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