Niche Marketing Strategies

There is an emerging phenomenon online called “folksonomies” (derived from a merge of folks and taxonomy), or popularly known “tagging”. This organizing tool is very powerful as people are able to establish structure and categories for online content. The trend of Folksonomies calls to arrangement and organization, making information more accessible. Morever, it enables user to share the taxonomy globally.

Allow me to show you different tools that makes tagging a lot easier. You may use sites such as del.icio.us– which is sharing site for bookmarks, and Flickr — a popular photo sharing website. These online sites allow users to collaborate and categorize content by using tags or keywords.

For example, an Internet user uploaded a photograph from their iPod to their Flickr account, and tagged it as “iPod”. The image that was uploaded would then appear in the collection that has “iPod” as a tag. Hence, the image could be accessed by other Internet users too. In addition, people who search for “iPod” pictures would also see this. Today, Flickr have 5,000 photos that are filed under “iPod”.

Tagging is catching on because it is a natural complement to search. Type the word “blogs” into Google and it can’t tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting on to the folksonomy train. They are rolling out tag-like structures to help users more easily locate content that’s relevant to them.

Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can be also be carefully used to unleash viral marketing campaigns – with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.

Get free tips on how to tag your contents properly from Instant Lead Magnet. Damon Nelson is passionate about making product reviews. You may see his works at FastVideoReviews.com.

Tags: a photo sharing site, bookmark sharing site, folksonomies, global taxonomy, Internet Marketing, keywords, RSS feeds, tagging