Niche Marketing Strategies

With the creation of private label rights (PLR), marketers on shoestrings budgets rejoiced while those who had the funds for private ghostwriting became aware of increased competition.

PLR has been a savior to many marketers. You can buy a fully fleshed out 50-page eBook for $50 or less that was written by a professional ghostwriter, slap your own name on it, and market it for whatever price you want.

Ghostwriting fees could run as high as $50 per page, which meant that same 50-page eBook would cost $2,500 to own if you outsourced it to a private freelancer. There are, of course, perks that come with having your content ghostwritten as opposed to purchased as PLR.

So for 2010, will you be investing in private label rights – or saving up for a private ghostwriter to create your courses? Perhaps the answer is both! You can use PLR as a cheap way to get traffic to your site where you sell your individually ghostwritten eBook.

A typical PLR pack can provide you with all of the elements you need to build a formidable list of targeted prospects. You can buy web content, email autoresponders, content for social networks, and reports that serve as a viral freebie where you can hyperlink to your paid product.

Regardless of whether you’re using PLR or ghostwriters, you have to be careful about how you spend your money. With both, you want top quality. It doesn’t make sense to have a budget set aside that only allows you to purchase poorly written content – because the time you’ll have to invest in repairing it to make it viable for your promotions will eat into your cost savings.

Let’s say you had a dollar limit of $10 per page for ghostwriting that you were willing to pay for your 50-page eBook creation. For this amount, you found you could only find sub-par writers.

At that price, you saved $500 off what it would have cost you to hire a really good writer. The work you had to do to repair it took up three workdays of 8 hours each – a total of 24 hours rewriting and fixing what the cheap ghostwriter delivered to you.

Now ask yourself what you price your hourly wage at. Is it over $20.83? I certainly hope so. If it is, then you’re in the hole. You worked yourself out of the $500 savings. If you’d spent that extra $500 and hired someone who delivered perfection, you’d be ready to roll with your info product and your 24 hours could have been spent on other marketing tasks to help you generate traffic and sales right away.

This same mindset can be applied to what you budget for PLR. Private label rights won’t replace outsourcing. Marketers will still use both. And both can have advantages over the other – whether it’s cost savings or the perk of having a unique product. In 2010, it’s predicted that more PLR sites will poo up, giving marketing consumers a wider selection of affordable content.

Simon Stepsys, a Success Coach and Mentor for more than twelve years, helping many people make money online. Checkit out here, www.SimonStepsysCoaching.com

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