If you are new to internet marketing you may be wondering what all the chatter is about regarding one way links. Everywhere you turn, that term comes up. You might also be hearing a lot about backlinks, and you may not be sure about those, either.

The confusion ends now. The reason this is so important is because getting a lot of one way links to your website will make the search engines treat you favorably and bring you more traffic.

A backlink — or back-link in the UK — is simply an incoming link from one website to another. If you have a website, you likely have links to other pages in your website. Those, by definition, are not backlinks. A backlink must originate from any other website than itself.

That’s simple enough. What is a one way link? It could also be called, a one way backlink. They are different ways to same the same thing.

If your friend has a website and he links to your website, that would be one way link, or a backlink. If you return the favor and link to his site, it would be a two way link and it would make his link to your site worthless, in terms of impressing the search engines. If you did not return the favor by linking to your friend’s site after he linked to yours, you would retain your coveted backlink, or your one way link.

When Google was being developed as a project named, BackRub, by two Stanford University students, search engines could not have cared less about what sites were linking to or where sites were getting links from. BackRub changed all that. The assumption was, if a website is important it will get a lot of links.

BackRub’s program, or algorithm, made the number of links a site gets, one of the greatest determining factors the listing the site would receive in the results pages when searches are done. At first, a two way link was not treated much differently than a one way link. It continued to be that way for a few years after BackRub become Google in 1998.

As the word got out to the internet marketing community, they created link pages on their websites. You would link to any number of websites and they would link to you. This was an early form of SEO (search engine optimization), and it produced very good results.

Other search engines started copying Google in this regard, but when Google realized that webmasters were more concerned with exchanging links than providing quality content, they changed the algorithm that runs their search engine, to make those links worthless. This too, was followed by the other search engines.

The best way to get quality one way links from websites all around the internet is to provide fantastic content. Other websites will link to your website without you even knowing. That is a slow process. How do you get a head start on that? The best way is with article marketing. Publish articles on directories around the web and link to your website from your articles. The more articles you write, the better your results will be.

That means you will get more search engine traffic, in addition to the traffic you get from the article. Then, find blogs that allow guest bloggers to write for them, and link to your site from those blogs. These web-sites have screening systems that favor their most active users. Free One Way Links This article, One Way Links – What Is The Big Deal? is available for free reprint.

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