Email Marketing Strategy – Create A White Paper
October 8th, 2010
www.melbourneseoservices.com There are some basic rules on how to create a whitepaper, some of which David Jenyns covers in this video from one of his recent workshops. Step 1. Get inside your client’s head, as you are going to be writing for your client, not for yourself. Find out what your markets frustrations are, and then answer those in your report. You might want to check out the SEO Manifesto by David Jenyns as a great example how of to write a good whitepaper. This video snippet was taken from the Small Biz Internet Marketing workshop. To watch the complete seminar and discover how Dave uses whitepapers in his business, visit: www.melbourneseoservices.com
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