Niche Marketing Strategies

Successful online and Offline marketers have found a way to quickly build and monetize on their email lists. Follow up email lists are a critical tool for any marketer. Lists of 10, 100, 10,000 or 100,000 people strong do not matter. Focusing only on the size of the list does not produce results; you must learn and understand the strategies and programs it takes to build a list. We begin with strong and focused lead generation; targeted niches, targeted opt-in boxes and value driven follow up copy for subscribers. These articles will summarize four email marketing list building strategies and show you how to build a productive list.

Step one is targeted market or niche objectives. Business success comes from focused attention to a specific market’s needs. What are you trying to achieve? What service do you provide? What problem can you fix? Look at the big picture of your business and then plan effective marketing programs, timelines and milestones to accomplish predetermined goals. Develop a series of messages to lead your target audience to your offer page. We accomplish this with traffic methods.

Step two is niche targeted and focused traffic generation. Traffic or people reading your content are the base elements in the Internet marketing world. That’s seems simple. What is not obvious is what needs to be done to attract this traffic.

For example, there are search page results, Adwords, affiliate incentives, and many Offline ways of generating online traffic. Some marketers spend $15,000/month in Google Adwords, some attract with high percentage affiliate commissions and some hire teams to create and post content. If you are an Internet marketing novice, the vast array of differing methods available can be overwhelming. So start with one and get good at it. In the end, traffic and email marketing depends on how much available time you have, how big a budget you have and how effective a manager you are.

Step three is well placed lead captures or “opt-in” forms. Once we create a steady stream of readers, our opt-in box gives people the ability to ask for more information. To increase our opt-in numbers we use incentives to coax prospective clients to leave a name and email address. The more value you give away the high the opt-in.

Step four is to follow up with opt-in subscribers. Again value is the most important commodity. After subscribing to your list, people are going to look for valuable information or usable advice to learn about what you are doing and how they can benefit. When your subscriber’s perceived benefit is greater than your perceived monetary value then they will be willing to take money out of their pocket and put it in yours.

Experienced marketers differ in how many messages to send to a list in a given week. Aggressive marketers or guru’s send several times a day. The downside is that this practice causes rapid list burn out or churn. Consistent and valuable information is key. Emailing valuable information two or three times a week cuts down on churn and increases reader interest. Longer periods tend to decrease retention and your list will get stale.

The four steps we talked about are the basis of a profitable email marketing plan and key to building a valuable business. Follow up lists are the elementary building blocks for any Online or Offline business in today’s business environment. Ladies and gentlemen, this is where the diamonds are. Each and every subscriber is a profit center so treat them as if they were real live people and you are speaking to them in person.

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Tags: email marketing, email marketing lists, email marketing tips, email marketing training, Site Promotion