Learning Marketing Strategies
July 24th, 2014
If you’re interested in architecture and you’ve been on Pinterest lately, then you know that shipping container homes are big right now. These small-scale dwellings are constructed from 10-, 20-, or 40-foot boxes–the standard sizes for most shipping containers. These homes are most popular in and around major port cities [...]
July 23rd, 2014
If you’re planning on moving soon, then you know you need to start packing—but how? Packing your entire home can seem so overwhelming, and you likely don’t know where to start. Use these five tips to help you get organized and start the process: 1. Gather Your Supplies A month or two [...]
July 22nd, 2014
As a business-owner, you are aware that the internet is an important part of promoting your business. However, there are still many physical forms of advertising that are important to gain customers and improve networking opportunities. Flyers Through Direct Mail If you own a website, building an email and mailing list should [...]
July 21st, 2014
Whether you are planning to move from one city to another or to a whole different state, the process is often stressful, time consuming and costly. Not only do you have to pack your belongings and move them to a new location, you also have to find a new place [...]
Knowing the Product
When marketing a product to a specific audience, it's important to take into consideration what the product is for, why a shopper would want it, and how the product would appeal to the shopper. When trying to market a mop, there are a lot of things to consider in order to successfully sell it. What makes it better than any other type of mop? Would the shopper benefit from this mop more than another? Understanding the benefits of a certain product will help a specific group to market it appropriately.
The marketing strategies behind product marketing are the game plans that essentially help to sell a product to a certain demographic. If the company selling the product wishes to sell candles, they will go to a marketing company and ask them to come up with ideas for getting the candles sold. The marketing company will then consider who is more likely to buy a fancy candle. They might decide that their target audience should be women seeking a lovely smell, or men seeking to buy their significant other a gift.
The next part of a marketing strategy is to create a media campaign to help sell the product at hand. The media has become one of the the biggest ways to ensure the sale of a product. More people listen to the radio, watch the television, and search the internet now than read magazines or newspapers. Print marketing used to be the biggest way to sell products, but with the benefits of the television and the internet, media marketing has become the most important strategy. Every campaign will turn to media.